Data & Analytics Strategy
Data and analytics strategy, warehousing, pipelines, and governance — done right, without a full-time hire.
How this works
Most small and mid-sized businesses generate more data than they know what to do with, but can't yet justify a full-time data hire to make sense of it. This is hands-on work in data and analytics strategy: setting direction, building the warehousing and pipeline architecture underneath it, establishing governance so the data can actually be trusted, and supporting the analytics function day to day — scoped to what your business actually needs. It's grounded in Andrew's day-to-day work leading data and analytics for a large organization, applied here for businesses that need the same discipline at a smaller scale. Drift is based in Waco, TX, working with businesses across Central Texas, with remote engagements available nationwide.
- Data and analytics strategy aligned to actual business priorities, not a generic maturity model
- Data warehousing and pipeline architecture — built or audited for reliability and scale
- Data governance: ownership, quality standards, and access controls that hold up as the business grows
- Hands-on or advisory support for an existing analytics or data team
- Reporting and dashboards leadership can actually act on
Based in Waco. Available across Central Texas and beyond.
Drift is headquartered in Waco, TX, working directly with leadership teams across Central Texas. This engagement is handled just as effectively remotely for businesses anywhere in the country. See our Waco-based work →
Data & Analytics Strategy, frequently asked
What does this engagement actually cover?
Setting data and analytics strategy, overseeing the warehousing and pipeline architecture underneath it, establishing governance so the data can be trusted, and supporting the analytics function — the same discipline applied full-time in a large organization, scoped to your business.
How is this different from AI Strategy & Implementation?
This is the data foundation — warehousing, pipelines, governance, and analytics support — that any serious AI or reporting initiative depends on. Many businesses need this first, or alongside AI work, not instead of it.
Is this only for businesses with an existing data team?
No. Some engagements build the data function from scratch; others provide senior support for a team that already exists but doesn’t yet have someone guiding the overall strategy.
Do I need to be based in Waco to work with you?
No. Drift is headquartered in Waco, TX and works in person with businesses across Central Texas, but this engagement is handled just as effectively remotely for businesses anywhere.