Why we're called Drift.
Not a metaphor we picked because it sounded good — a description of the actual problem we exist to solve.
Businesses rarely lose momentum all at once.
Markets shift, competitors improve, websites age, and visibility gradually drifts. Most businesses don't notice until it shows up as fewer calls or fewer customers — by which point the cause is hard to trace back.
Drift Strategy Group helps businesses recognize that movement early, correct course, and continue moving forward. That's the whole premise: not a one-time fix, but ongoing attention to something that changes constantly whether you're watching it or not.
- Regular tracking, not a one-time audit and silence afterward
- Technical work and content work done together, not by separate disconnected vendors
- Reporting that flags problems while they're still small
Founder
Andrew
Founder
Andrew founded Drift Strategy Group after 15+ years in enterprise technology — building web and mobile applications, data warehousing, and data engineering, and leading data science teams. He works full-time in data and analytics strategy, leading data warehousing, pipeline development, and governance at an enterprise scale. He has also spent several years working directly with AI and machine learning teams, including cross-functional governance work alongside legal and IT stakeholders on large-scale AI implementations. Drift applies that same technical discipline to SEO and website performance, business strategy, data and analytics work, and AI adoption for small and medium businesses.
- 01
Free SEO audit
A written review of your site, its search visibility and your local competitors, with the findings ordered by what to fix first.
- 02
Plan and scope
The audit becomes a specific, prioritised plan: what happens first, why, what it costs, and what result to expect.
- 03
Build
The website itself, planned around the searches your customers actually run and built to load fast on a phone.
- 04
Host
Managed hosting, monitoring, backups and security updates, so performance and uptime stay someone’s direct responsibility.
- 05
Optimize
Technical SEO, local search, structured data and content — the work that turns a good site into a findable one.
- 06
Report
Rankings, traffic and conversions tracked continuously and explained in plain language by a person every month.
Give small and medium businesses the same technical infrastructure larger companies take for granted.
That's the goal behind the methodology above: technical and measurement discipline applied to every engagement, rather than sitting behind an enterprise price tag only large companies can access. It shows up most directly in how we approach technical SEO, and in the fact that hosting and ongoing optimization are handled in-house rather than passed to a third vendor.
It's also the foundation behind our consulting practice — Strategic Advisory, AI Strategy & Implementation, and Data & Analytics Strategy work — for businesses ready to go beyond search. See the consulting practice →